The Damian Kozlik 'Dot' watch is unlike any other chronograph I've seen. This rubber band watch is perforated for a stylish, sleek look that is athletic, but sophisticated.
The continuity of the chronograph adds an interesting aesthetic, with camouflage buttons posing as perforations. The Damian Kozlik 'Dot' is also achingly futuristic, with a digital display that is sure to make this watch an awesome holiday present.
Implications - Youth consumers have a strong penchant for minimalist and contemporary aesthetics. This stems from a desire to bring about the future that they have had represented to them in various popular media. Companies should consider implementing design that bares a resemblance to a future that has been portrayed in movies.
Rubber Band Chronographs
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