Dalton Maag Reintroduces an Aged Form of Lettering
Jamie Danielle Munro — June 11, 2014 — Art & Design
References: daltonmaag & designboom
Dalton Maag has reintroduced a font that was previously intended for TV. The font is called Oscine, and "has been tweaked and optimized for today’s print and high resolution digital environments, and is now available in two weights, regular and bold," as stated on DesignBoom.
The font looks very clean and simplistic, avoiding anything too cursive or hard to read. In today's cluttered world, it's becoming more and more common for things such as fonts to take on a more straightforward look. The goal is that this font will be used to signify something with character, but still be easily understood without too much flair.
Overall this font will be perfectly suitable for the modern world, making its adjustment from old-school TV to the online quite smooth for most people.
Photo Credits: designboom, daltonmaag
The font looks very clean and simplistic, avoiding anything too cursive or hard to read. In today's cluttered world, it's becoming more and more common for things such as fonts to take on a more straightforward look. The goal is that this font will be used to signify something with character, but still be easily understood without too much flair.
Overall this font will be perfectly suitable for the modern world, making its adjustment from old-school TV to the online quite smooth for most people.
Photo Credits: designboom, daltonmaag
Trend Themes
1. Clean and Simplistic Fonts - The popularity of clean and simplistic fonts is increasing, providing opportunities for designers to create easily readable and modern-looking typography.
2. Strategic Font Optimization - Font optimization for various digital environments is becoming a priority, allowing designers to create fonts that are well-suited for both print and high-resolution digital platforms.
3. Minimalist Design Trend - The minimalist design trend is influencing font choices, leading to the development and reintroduction of fonts that are simple, elegant, and easy to comprehend.
Industry Implications
1. Graphic Design - Graphic designers can capitalize on the increasing demand for clean and modern fonts by creating minimalist typefaces that are optimized for different digital platforms.
2. Printing and Publishing - Font designers and publishers can collaborate to develop fonts that are suitable for both print and high-resolution digital media, providing readers with a consistent reading experience across different formats.
3. Visual Communication - Professionals in visual communication, such as web designers and branding experts, can leverage minimalist fonts to create visually appealing designs that effectively convey messages in a cluttered online world.
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