The Dallas Farmers Market Campaign Transforms Burgers into Vegetables

By: Leslie Chen - Published: Apr 23, 2013 • References: firehouseagency & adsoftheworld
Processed foods usually aren't the best for your health, but these Dallas Farmers Market print ads transform fast food favorites into alternative fresh produce options.

Created by agency Firehouse in the United States, the campaign includes four different images including a burger, fries, ice cream cone and bag of candy. Transforming the burger from a fatty piece of beef into a plump tomato and mushroom combination while the carton of greasy french fries is turned into carrots, peppers and beans, the Dallas Farmers Market ads will instantly change your opinion on what can be considered fresh, healthy and delicious. The use of pops of bright colors within the ads ties together the whole fresh theme.

The Dallas Farmers Market ads may just convince you to try something other than what you can grab at your local McDonalds. Stats for Fresh Processed Food Ads Trending: Older & Warm
Research: 23,717 clicks in 161 w
Interest: 2.2 minutes
Concept: Dallas Farmers Market
Related: 43 examples / 33 photos
Segment: Neutral, 18-55+
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