The Lacta+ dairy yogurt packaging is the design work of Camila Neve and focuses on being upfront with the benefits of the product within. Created as part of a school project, the packaging design is a carton for drinkable yogurt that speaks directly to consumers with nutritional information upfront.
The Lacta+ packaging lets consumers know that each serving contains 26% of their daily calcium needs, which helps to make it easier to identify if the product is right for them or not. Being that many consumers are constantly on the hunt for products that are healthy and beneficial, the dairy yogurt packaging is lifestyle-focused and informational.
Nutritional facts aside, the Lacta+ packaging is neutrally colored to make it appealing to many different kinds of consumers.
Benefit-Focused Dairy Branding
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