This Dairy Packaging Concept Emphasizes Freshness

By: Rebecca Byers - Mar 22, 2016
References: packagingoftheworld
This vibrant dairy packaging concept was created for Russian brand Ecomilk, which creates a range of products that includes cheese, milk and yogurt. Designed by design agency Wellhead, the colorful branding makes use of shades that exude freshness and recall images of nature.

The graphical dairy packaging concept is unified by the image of a drop of milk hitting a surface, out of which also emerges product details. Designed to inspire connotations of freshness and quality, the packaging concept demonstrates that consumers continue to place a premium on product origin in order to meet increasingly specific demands related to the health and wellness movement.

A longstanding dairy brand in Russia, Ecomilk aims to refresh their image while conjuring nostalgic memories of the brand's historical presence.