Daiya's Dairy-Free Pizza Commercial is 'Cheesier Than Ever'

By: Laura McQuarrie - Jul 20, 2016
References: adweek & vegnews
To make itself known to a greater consumer base, Daiya released a commercial for its dairy-free pizza.

The minute-long commercial is styled like a sitcom scenario where a husband asks his wife what's for dinner. The entire ad features just a few lines of text, but one of them gets big a reaction from a "cheesy" laugh track that supports the brand's campaign message that its products are 'Cheesier Than Ever.'

Now that the market for alternatives to dairy products is expanding, non-dairy producers are tapping into some of the more traditional forms of advertising in order to show how well their offerings can compete against mainstream products that consumers have become familiar with seeing on TV.