Diversifying Popular Sites - Dailymotion Goes Gay (VIDEO)

Dailymotion, the world’s largest independent video sharing site (YouTube is controlled by Google) and a top 30 website worldwide according to Alexa has launched an official “Gay & Lesbian” channel to cater to the LGBT community.

Other sites include some LGBT content, but Dailymotion is one of the first high-profile video sharing and entertainment sites to offer an official dedicated channel that is an integral part of the site.  The channel explores LGBT culture through programming that includes music videos, lifestyle vlogs, sketch and stand-up comedy videos, film trailers, travel videos, web originals and Hollywood TV programs.

In the press release, Joy Marcus, Dailymotion’s general manager, U.S. commented, “We believe that bringing the highest quality programming to our audience includes creating channels that match their interests. Dailymotion’s launch of our Gay and Lesbian channel makes us one of the first online video destinations to respond to the huge demand for quality online video entertainment by this audience.”

“Recent surveys have revealed that gays, lesbians and bisexuals spend more time online than their heterosexual counterparts--especially on social networks and other specialty websites. Still, their interests remain underrepresented by most mainstream websites,” said Danny Passman, Dailymotion’s senior creative director. “Dailymotion is proud to dedicate a channel to programming specifically for and about this important group, and we hope it serves to inform and to inspire as well as entertain.”