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The Daily Paper x Yellow Claw Collaboration is Instantly Striking

By: Vasiliki Marapas - Published: • References: dailypaperclothing & highsnobiety
The Daily Paper x Yellow Claw capsule collection, titled 'Blood for Mercy,' is accompanied by a track produced by the Dutch DJ collective (hailing from Amsterdam), along with up-and-coming producer Yung Felix. In a move of meta-genius, the song is titled "Daily Paper."

The monochromatic collection is comprised of sporty menswear staples such as long-sleeved shirts, hoodies and jerseys, as well as bucket hats. Available exclusively at Yellow Claw's online store, the line is sure to turn heads with its striking graphic visuals and typography. The collection's title, which is arguably aggressive, is emblazoned over the merchandise, accompanied by the brand's signature emblem.

Music fans will enjoy this highly creative, integrated collaboration between the edgy clothing label and DJ trio. Stats for Musical Capsule Collections Trending: This Quarter & Average
Traction: 717 clicks in 16 w
Interest: 1.7 minutes
Concept: Daily Paper X Yellow Claw
Related: 121 examples / 93 photos
Segment: Neutral, 18-55
Comparison Set: 44 similar articles, including: feminine hipster collections, romanticized cityscape lookbooks, and utopian skater lookbooks.