Polish model Daga Ziober fronts the Givenchy Jardin Precieux fragrance campaign. The botanical image series is lensed in a lush, garden setting and highlights botanical fashions that are equally as charming.
The advertorial is lensed by photographer Ruven Afanador and celebrates the Parisian branding of the Givenchy Jardin Precieux scent. Styling for this fragrance campaign is courtesy of Constance Feral who works alongside the photoshoot's makeup artist Christine Corbel and hair stylist Tomohiro Ohashi.
Set designer Blanche Cheffre creates the campaign's garden-themed backdrop and brings its feminine theme to life. While Givenchy's clothing is edgy and dramatic in its tone, its beauty products are always represented by branding that is more approachable and feminine. This botanical branding will appeal to a more mature demographic that is likely to purchase Givenchy's cosmetic range rather than their clothing.
Botanical Fragrance Marketing
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