Matchy-matchy fashions are for the birds, according to Dafne Ederveen's 'Frida' photo set. Each image in the series features a more outrageous color-clashing combination of separates than the last for a fashion kaleidoscope of patterns.
Even if you don't love the intentionally mismatched fashions seen in Dafne Ederveen's 'Frida' photo set, you have to admit that the collection as a whole is eye-popping.
Implications - The overwhelming number of dark, somber tones in fashion has consumers looking for brighter, bolder outfits. Multi-colored, kaleidoscopic colors are being adopted by designers hoping to prove that you don't need gritty clothing just to have an edgy look. Vibrant chromatic themes will allow brands to bring consumers clothing that evokes confidence, making them more approachable.
Stats for Purposeful Pattern-Clashing
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Research: 4,887 clicks in 350 w
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Concept: Purposeful Pattern-Clashing
Related: 87 examples / 67 photos
Segment: Females, 18-55+
Comparison Set: 32 similar articles, including: mismatched paisley menswear, clash pattern fashion, and mismatched underwear.
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