The D&AD Awards Campaign Shows If People Win One They Can Die Happy

By: Meghan Young - Published: Feb 25, 2013 • References: & ibelieveinadv
The D&AD Awards campaign might be a bit extreme, but it does illustrate a common phrase that is more than likely to be uttered a few times leading up to the ceremony. It reads, "Win one, die happy." Taking this quite literally, the D&AD Awards campaign shows winners in deadly situations, but they have a big smile on their face. This, of course, is due solely to the fact that each one of them won an award.

Representing global creative, design and advertising communities as well as celebrating brilliance in commercial creativity, the D&AD Awards campaign focuses on some of the main talents in the ad world: David Droga, Fernanda Romano and Dörte Spengler. It is essentially promoting the ceremony as well as the deadline extension for submissions. Stats for Deadly Trophy Ads Trending: Older & Mild
Research: 667 clicks in 169 w
Interest: 0.7 minutes
Concept: D&AD Awards Campaign
Related: 38 examples / 29 photos
Segment: Neutral, 18-55+
Comparison Set: 14 similar articles, including: melodious visitor campaigns, dramatically artistic hair ads, and animalized radiation symbol ads.