Da-Sein Socks celebrates creativity and individuality in fashion. With the huge popularity of Happy Socks, it was only a matter of time before another set of designers offered some fair competition. Founded by brother and sister designer duo Jessie and Carson Siu and based in Hong Kong, Da-Sein Socks was launched in March 2012.
By using Belgian surrealist artist Rene Magritte's famous paintings as a backdrop to showcase their designs, Da-Sein Socks show that they offer wearable art for the feet. More than that, the designers write, "We completely believe that a little pair of socks could become the centre of attention and could even overtake the world." Carrying this sentiment over to people, they show that Da-Sein Socks encourages individuals to take chances, make statements and be different.
Stats for Surrealist Stocking Campaigns
Trending: Older & Mild
Research: 3,066 clicks in 213 w
Interest: 1.7 minutes
Concept: Da Sein Socks
Related: 90 examples / 69 photos
Segment: Neutral, 12-35
Comparison Set: 33 similar articles, including: silly sock packaging, hallucinogenic street wear, and quirky festive leggings.
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