I love the "carpe diem" attitude the CXCITY 'Midnight Movers' Fall/Winter 2010 collection takes. The streetwear line is packed with nightlife all-star attire, from graphic tees to fleece jackets and denim. The lookbook juxtaposes shots from the collection with quotes that'll inspire anyone to get up off the couch and start living.
See more shots from the CXCITY 'Midnight Movers' collection above.
Implications - While attractive imagery is a must for ad campaigns, businesses are looking to take it one step further with idioms. Powerful words can bring out the allure of a product, its concept and inspire consumers. Phrases that have an impact are a great way for brands to portray the company's attitude and belief in what they're selling outside of flashy imagery.
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Concept: CXCITY Midnight Movers
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