Superstar

Panasonic's Cut Out the Darkness Aims to Bring Light to Those Without

By: Laura McQuarrie - Published: • References: cotd.panasonic.net
The ‘Cut Out the Darkness’ project from Panasonic aims to bring awareness to the fact over 1.3 billion people live without access to electricity—to put this into perspective, it’s about one in every five people. For the project, Panasonic is inviting designers of all levels to create designs cut out of paper and submit them to the Cut Out the Darkness website. The designs will be voted on and the top 100 will be reproduced with laser cutters and turned into lampshades for solar lanterns that will be given to schools and homes without electricity.

To create a design, Panasonic provides a ton of different templates that range from easy to hard on how to fold your paper, plus tools for drawing, cutting and unfolding your design virtually. Some of the renowned paper artists that have already contributed to this project include Hina Aoyama, Sarah Dennis and Kako Ueda.

By 2018, Panasonic intends to donate 100,000 lanterns to those who live without electricity around the world. These solar lanterns will provide a safe, environmentally friendly and cost-effective alternative to kerosene lamps. The Cut Out the Darkness project runs until February 2014. Stats for Light-Sharing Paper Projects Trending: This Year & Buzzing
Traction: 1,461 clicks in 48 w
Interest: > 3 minutes
Concept: Cut Out The Darkness
Related: 69 examples / 53 photos
Segment: Neutral, 12-35
Comparison Set: 25 similar articles, including: versatile culinary recycled bottles, luxe sustainable lighting, and softly petalled lighting.