These Cut-Out Animal Ads Mimic the Murderous Acts of Making Fur Coats

By: Ady Floyd - Nov 1, 2015
References: adeevee & designtaxi
The World Wildlife Foundation created these cut-out animal ads to indirectly ask consumers to eliminate fur from their wardrobes. The ads combine sarcasm and gamification to pull the viewer in and address the serious crisis of animal poaching and wildlife protection.

The cartoon ads feature a woman in a fur coat surrounded by cut-out animal graphics. The ad reads like an instruction manual to a children’s game stating, "Start by cutting out paper doll Theresa and her coat. Help her look pretty for her date by cutting out 10 - 20 foxes for her coat. Careful not to leave any blood stains." The eerie instructions create a new perspective for the audience.

The collection of ads feature different creatures to show consumers that there are many species being threatened just to produce a scarf or jacket. The message is that consumers do not need to wear the furs of these endangered species.