Airbnb Lets You Make a Customized Logo by Remixing Its New 'Belo'

By: Laura McQuarrie - Published: Aug 2, 2014 • References: create.airbnb & psfk
When Airbnb unveiled its brand new identity, there was a lot of backlash, particularly from people who said that the "Belo" looks like numerous suggestive male and female body parts—this campaign offers a chance for people to get to know the logo by making it their own.

With Create Airbnb, you're able to plug in your name and your location, which will provide various color schemes and different looks that make up the lines of the logo. On top of this, the editor allows you to add stickers, additional doodles and stamps to really personalize the logo with your own creative touches. Although Airbnb's logo may not be going anywhere anytime soon, this campaign could help to take away some of the provocativeness that people see in it, even if it does covering it up a little bit. Stats for Personalized Brand Logos Trending: Older & Average
Research: 2,189 clicks in 93 w
Interest: 1.2 minutes
Concept: "customized Logo"
Related: 79 examples / 61 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: ridiculous rebranding spoofs, brand brainstorming ads, and superhero-inspired social media rebranding.