'Indochino' Launches a New Pop-Up Store for Custom Suits

By: Emilie Picillo - Published: Dec 4, 2013 • References: indochino and coolhunting
The confidence achieved from well-fitted custom suits can't be paralleled by readymade cuts. The Vancouver-based brand is opening an all new pop-up store in Chicago, occupying a vacant space in the heart of the city's downtown business and shopping district.

Indochino devotes years of experience to creating well made, custom suits online at affordable prices and are now venturing into the tangible shopping world. Dubbed the "Traveling Tailor," customers are curious to see what this exclusive online brand is bringing to the retail table. It's a brightly lit pop-up shop where fittings take place by suiting specialists and racks of shirts and suits are segmented by cut and style.

The brand still maintains an online site, making it easy to see your options, fabrics, patterns and cuts.