New Balance is Using 3D Printing for Custom Sneaker Creation

By: Laura McQuarrie - Mar 28, 2015
References: newbalance & 3ders.org
From artful high heels to custom sneaker designs, 3D printing is doing great things for reviving the art of crafting bespoke shoes. Beyond improving aesthetics, fit and reducing waste, New Balance is using this technology to help athletes improve their personal performance. With a set of 3D printed components, New Balance is out to prove that customization is what athletes need to get ahead. The company is experimenting with personalized spiked tracks on the undersides of shoes, which helps to improve traction.

Each and every runner is able to get their own unique set of plates for the bottom of their New Balance sneakers based on data collected about an individual's pressure, strike and foot force. Armed with this information, New Balance is better able to design shoes that are lighter and better at propulsion.