Talented

Alec Baldwin Says I Have a Nice Ass

By: Angela Lowe - Published:   Updated: Apr 25 2011 • References: 30rock.nbc & gushmagazine
Remember the Personalized Phone Calls from Samuel Jackson? Well, now Alec Baldwin is sending custom phone calls, only his are a little more creepy. In fact, he phoned me and told me that I have a nice ass.

Implications - This isn't the first time that clever companies have used these kinds of quirky phone recordings to generate buzz about a product or show, but it's nevertheless just the kind of move that would resonate with a wide audience. As 30 Rock develops from a fledgling NBC show into a major franchise, quirky marketing endeavors such as this one help to establish and enhance its identity in an otherwise crowded industry.

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Concept: Custom Phone Calls
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Comparison Set: 20 similar articles, including: cheeky grocery branding, elaborate textile collages, and stylish hearing aids.