Going Like Sixty
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Would you like a custom-made magazine for your flight from Heathrow? HSBC, a banking giant, is offering the service to passengers for a limited time. You browse for a cover that appeals to you, then browse for articles, which are printed individually. When you have assembled your reading material, an HSBC rep will bind your custom magazine while you wait.  Available articles will be sourced from coverage around the globe focusing on four general topic areas: home and abroad, commerce and politics, health and sport, and media and culture. Consumers will also be able to choose from among five writers, including celebrity chef Jamie Oliver, tennis legend Björn Borg and Harrod’s trend forecaster on the future of shopping.
(springwise)References: cunning, springwise Filed In: |
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