Although there's something prestigious about being able to pick up a designer item and call it your own, Stuart Weitzman is now giving admirers of his work the chance to create their own custom heels.
The designer is reinventing his SWxYOU line for the fourth time, now giving women the opportunity to craft their dream shoe. Everything can be customized, right from the style and height of the heel to the material it is made from. Choices include everything from kitten heels to stilettos, suede, crocodile leather and 14 different colors. Surprisingly, these custom designer shoes are not outrageously priced, retailing for anywhere from about $350 to $400. However, the SWxYOU: Perfect Pumps promotion is only running for two weeks online.
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Concept: "custom Heels"
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Segment: Females, 18-55
Comparison Set: 25 similar articles, including: personalized designer heels, custom fit shoes, and customizable sandals.
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