William Grant & Sons' Home Cocktail Kits Showcase Beverage Brand Signatures

By: Laura McQuarrie - Jul 22, 2015
References: thespiritsbusiness
In partnership with Shaken Cocktails, William Grant & Sons created two custom cocktail kits for the home mixologist.

The pair of kits are designed to showcase Monkey Shouldey whiskey and Hendrick's gin, so that consumers can create bar-quality cocktails in the comfort of their own homes. Each set includes five different bottles: two for creating classic cocktails, another two for a more contemporary cocktail and one last bottle to enjoy neat.

With the rise in at-home experimentation with alcoholic drinks, consumers are looking for small, giftable kits like these to customize the drink-making and consumption experience. The kit is also great exposure for the alcohol brands involved, since a consumer will likely seek out a full product bottle rather than another sample-sized kit if they are able to craft a mixed drink to their linking.