Sanrio's 'Chanrio Maker' is a Tool for Digital Character Creation

By: Laura McQuarrie - Jul 17, 2015
References: chanrio & japantrends
As impossible as it might seem to create a character that's more adorable than My Melody, or more beloved than Hello Kitty, with the 'Chanrio Maker,' anyone can try their hand at creating a 2D custom cartoon avatar in the style of a Sanrio characters.

The Chanrio Maker is based off of the Chanrio character, who represents the Sanrio theme park in Tama New Town. In the character creation tool, it's possible to start by generating a face using one of the pre-set templates, or uploading a photo.

The following pages in the custom cartoon creator feature an assortment of clothing and accessories that can be used to adorn the character. Users will notice that some items on the generator are locked with a password—to make them usable, people must visit the theme park to find them. Additionally, a printed Chanrio Card gives park visitors the chance to redeem special discounts at Puroland.

Most impressively, the Chanrio Maker was launched under a week ago and since then, more than two million people have already used the service.