Superstar

The Curli Leash Campaign Shows Dogs Walking Themselves

By: Meghan Young - Published: • References: interone.de & ibelieveinadv
It's important for a dog to feel a sense of unchecked freedom from time to time and the Curli Leash campaign provides one way to allow for that without the fear of losing one's canine pal. Touted in its tag line as 'the leash with liberties,' it makes dogs feel as though they are walking themselves.

The Curli Leash campaign was conceived and executed by Interone, an ad agency based in Munich, Germany. It is comprised of three images, all of which have been cleverly manipulated to suggest the seemingly impossible: each dog's tail has been turned into a hand that holds the Curli Leash. This suggests that the dog really is walking himself.

Art directed by Christopher Grouls, the Curli Leash campaign is adorably liberating. Stats for Hand-Shaped Tail Ads Trending: Older & Mild
Traction: 1,779 clicks in 136 w
Interest: 1.2 minutes
Concept: Hand-Shaped Tail Ads
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: geographical alcohol ads, toy-mimicking cookies (update), and celebratory survivor ads.