Nature's Bounty Curated Combinations Supplements are Personalized
Michael Hemsworth — July 2, 2021 — Marketing
References: naturesbounty & drugstorenews
The Nature's Bounty Curated Combinations supplements are a premium range of products for consumers looking for a themed, easy to understand way to support their daily health. The supplements come in four options that include Daily Essentials, Set the Foundation, Master the Day and A Good Night, which come with three to four pills each. The products are each formulated with specific functions to take the guesswork out of the shopping experience for consumers.
Senior Director of Innovation Nimit Bansal explained the new Nature's Bounty Curated Combinations supplements further saying, "With 77 percent of consumers wanting to do more to stay healthy in the future, our Curated Combinations line will help give them the confidence, support and education they need when searching for vitamins and supplements catered to their personal wellness goals. We want nothing more than to help people live the healthiest versions of themselves and we're excited to offer accessible mass personalization from a brand that people have come to trust and rely on.”
Senior Director of Innovation Nimit Bansal explained the new Nature's Bounty Curated Combinations supplements further saying, "With 77 percent of consumers wanting to do more to stay healthy in the future, our Curated Combinations line will help give them the confidence, support and education they need when searching for vitamins and supplements catered to their personal wellness goals. We want nothing more than to help people live the healthiest versions of themselves and we're excited to offer accessible mass personalization from a brand that people have come to trust and rely on.”
Trend Themes
1. Themed Supplement Lines - Brands can create themed supplement lines for targeted and simplified health solutions.
2. Personalized Mass Products - There is an opportunity for brands to offer more personalized mass products to keep up with consumer demand for tailored health solutions.
3. Simplified Product Offerings - Simplifying product offerings with specific functions can attract consumers who struggle with the complexity of vitamin shopping.
Industry Implications
1. Nutraceuticals - Nutraceutical companies can leverage themed and targeted supplement lines for better consumer engagement and sales.
2. Health and Wellness - Health and wellness brands can offer personalized mass products for consumers seeking tailored health solutions.
3. Retail - Retailers can simplify their supplement offerings by including specific function-based products to attract consumers who struggle with the complexity of vitamin shopping.
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