Cupido 'Steamy Winter' Print Ad Suggests Naughty Ways to Warm Up

By: Marissa Brassfield - Published: Jun 6, 2010   Updated: May 27 2011 • References: & advertolog
This clever Cupido 'Steamy Winter' print ad campaign turns bus stop shelters into suggestive steamed-up windows. The images are meant to look like foggy bathroom windows in which, um, adult activities are taking place.

TRY in Oslo is the ad agency behind the Cupido 'Steamy Winter' print ad campaign. The photography was done by Sigve Aspelund of Oslo, with creative direction provided by Petter and Thorbjørn.

Implications - The creative bus stop ads were also turned into a commercial that was released in May 2010. At first sight, the steamy ad may be quite a shocker! You can see a person's bare-bodied imprint on the steamed up sign. Even though the signs are hot, the people outside definitely look chilly. Stats for Hot Bus Stop Campaigns Trending: Older & Average
Research: 7,910 clicks in 311 w
Interest: 4 minutes
Concept: Cupido Steamy Winter
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: anonymous texts at bus stops, scentvertising, and interactive animal posters.