Cup of Joe Sells Beans in a Traditional Cup

By: Jamie Danielle Munro - Published: Jul 11, 2014 • References: & packageinspiration
Cup of Joe coffee company, with the help of Yijia Liang, have used a distinct kind of packaging for its product. For those who would like to buy beans from a store, they are able to carry them away in a coffee cup, instead of a plain paper bag. Talk about meta.

The name of the company is also blatant on the coffee cup, with Cup of Joe written in bold letters across the front. The different kinds of beans can be taken away with various hues of cups too, so as to ensure that one doesn't confuse the different flavors. Each cup even comes with a helpful handle for transporting the beans.

Yijia Liang did a great job with coming up with the design on this product. Stats for Obvious Java Packaging Trending: Older & Mild
Research: 664 clicks in 98 w
Interest: 0.7 minutes
Concept: Cup Of Joe
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: efficient fruit packaging, self-opening package, and artisan chocolate packaging.