Cup of Joe coffee company, with the help of Yijia Liang, have used a distinct kind of packaging for its product. For those who would like to buy beans from a store, they are able to carry them away in a coffee cup, instead of a plain paper bag. Talk about meta.
The name of the company is also blatant on the coffee cup, with Cup of Joe written in bold letters across the front. The different kinds of beans can be taken away with various hues of cups too, so as to ensure that one doesn't confuse the different flavors. Each cup even comes with a helpful handle for transporting the beans.
Yijia Liang did a great job with coming up with the design on this product.
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Concept: Cup Of Joe
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