This Airbnb Ad Features a Curious Baby That Encourages Cultural Travel

By: Ady Floyd - Jul 17, 2015
References: airbnb & adweek
This adorable, cultural and travel-encouraging ad displays a curious baby slowly walking towards a door of windows so he can see the world. This literal metaphor is a way to encourage people to explore the world and gain cultural experiences with the help of Airbnb.

This cultural travel campaign called 'Belong Anywhere' has a woman's voice talking about mankind. The voice is meant to sound like the thoughts being pondered by the infant. Some questions that are stated include "is man kind?" "are we good?" By asking these questions, the commercial proceeds to encourage viewers to consider exploring the answers through travel.

Airbnb provides a safe travel system that pairs travelers with accommodations. Airbnb works with homeowners to rent their extra rooms and houses to travelers. By staying in a home that belongs to someone from another country, it allows traveler to see the world through someone else's view.