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Jeremy Gutsche's Exploiting Chaos Will Explore How to Cultivate Infection

By: Tiana Reid - Published: Dec 13, 2011 • References: trendhunter
Cultivate infection with Jeremy Gutsche's award-winning innovation book Exploiting Chaos, which won the Axiom Book Award. The fascinating read is now in an action-packed eBook format enhanced with videos, which makes the magazine-style design even more interactive.

The book explores four crucial strategies that will help your business get ahead during times of chaos: Culture of Revolution, Trend Hunting, Adaptive Innovation and Infectious Messaging. All are equally important in learning to cultivate infection and supercharge innovation. These four approaches follow Gutsche's idea that the next wave of management theory will be the science of adaptation.

"EXPLOITING CHAOS is a rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder," said Daniel Pink of the bestselling author of A Whole New Mind.