#1 in Trends Become a Trend Hunter:   Login or Join Now
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]
TrendopolyTrendopoly
281 Trends
833,000 Views
94 Comments

SUBSCRIBE
Twitter Trends
Facebook Trends
Trend Report Newsletter
Trend Hunter TV
Trend Hunter Mobile
Trend Hunter RSS


Rome Bridge Overwhelmed by Tourists Due to Cult Novel Edit


Digg this TrendStumble this TrendShare this TrendEmailthis TrendEmbed This TrendShare This Trend


Rome Bridge Overwhelmed by Tourists Due to Cult Novel

Rome Bridge Overwhelmed by Tourists Due to Cult Novel
Published: Mar 10, 07
Views: 2,418

Inspired by cult novels, a love crazed trend is sweeping visitors to Rome’s most ancient bridge: hanging a padlock on a certain lamppost as a declaration of undying love and throwing away the key into the Tiber river.

Squabbles have ensued amongst city officials since some concerns have been raised about damage being done to the historic Milvian Bridge site - a site famous for its battles. However, there is no evidence that this trend is causing any damage at all, and many have spoken out in the interests of young lovers flocking to the site.

In Rome, breaking the chains of love requires a hacksaw — literally. Sweethearts in the Italian capital have adopted a new ritual as a symbol of undying love: hanging a padlock on a lamppost on the city's most ancient bridge and throwing the key into the Tiber. The padlock ritual has spilled into a music video and inspired a prize - ``The Golden Padlock'' - awarded to the best love message on Valentine's Day. In the process, it has started drawing tourists to an area that is usually off the beaten track. (corriere.it)

References:  guardian, corriere.it

Filed In:  media naughty pop culture








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Rome Bridge Overwhelmed by Tourists Due to Cult Novel or comment.

Favorited by Princess Blay on Mar 13, 09

TREND HUNTER
is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Trends   Trend Reports   Tools   Store   RSS (98 Flavors)   Innovation Keynotes   Exploiting Chaos   Terms of Use   Tips / Contact     Join
0.2194 - Hosted by web2
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
Rome Bridge Overwhelmed by Tourists Due to Cult Novel