For those nights when you’re all alone and missing the arms of the one you love, look no further than the Karakiri Octopus designed by Felipov. This delightful octopus has lots of arms for wrapping yourself in to keep warm, to remind you of the one you love, or to curl up in front of the tv in comfort.

Implications - Living in a large city can bring feelings of isolation due to high rises that don't have the same community atmosphere suburban areas have. The loneliness that occurs will have consumers looking for more than just the computer to connect with people. Brands will have to look beyond technology so that they can provide consumers with a connection that's more physical and emotional than what social media sites can provide.