The New Wild Habanero Crunchy Cheetos Celebrate the Copa América Tournament

By: Katherine Pendrill - Jun 16, 2016
References: walmart & brandeating
To celebrate the start of the Copa América international men's soccer tournament, Frito Lay has brought back the Wild Habanero Crunchy Cheetos it originally debuted in 2010. Dubbed the "Official Snack of the Mexican National Soccer Team," the crunchy cheese sticks are perfect for soccer fans looking for a spicy game-day snack.

The new Wild Habanero Crunchy Cheetos are similar to the regular Crunchy Cheetos in that they feature a distinctly crunchy texture. However, the new flavor combines habanero chiles with mild cheddar, cheese and lime to pack a more powerful flavor punch. The new flavor is also noticeably darker in color, meaning snackers are likely to end up with orange-stained fingers by the time they polish off a bag.