The 'CRUEL WORLD' Collection was Inspired by Unfavorable Realities

By: Riley von Niessen - Aug 8, 2016
References: pleasuresnow & hypebeast
An artist known as 'Brvinfreeze' teamed up with clothing label 'PLEASURES' for the 'CRUEL WORLD' collection as a means to give consumers an outlet to express their dissatisfaction with life.

Pieces draw from a variety of different angst-filled inspirations, with punk and 90s grunge styles evident throughout the collection. Many designs feature vibrant hues, which are contrasted with statement-making black and white graphic prints, however, others carry the colorless theme in full.

What's most interesting about the CRUEL WORLD collection is its consistent use of the cynical name in its designs. The phrase is shown repetitively on the back on long-sleeve crew neck shirts and tees, as well as up the leg of shorts. In addition to this, Brvinfreeze and PLEASURES used expired film to produce the images on the apparel to add to its character.