The Crown Matches Claymation Campaign Goes Way Back in Time

By: Allison Love - Published: May 20, 2010 • References: pichaus & adsoftheworld
The newest Crown Matches Claymation caveman ad campaign features animated clay cavemen in a series of images that depict our past. The Claymation men are seen lighting matches in front of elephants, dancing at a party around a fire pit and roasting a pig.

Crown Matches is certainly capitalizing on the usefulness of evolution and the simplicity of matches over rubbing two sticks together. Either way, the Crown Matches claymation cavemen print ads are time sensitive. Stats for Animated Evolution Advertising Trending: Older & Chilly
Research: 2,444 clicks in 314 w
Interest: 4 minutes
Concept: Crown Matches Claymation
Related: 55 examples / 42 photos
Segment: Males, 12-55
Comparison Set: 20 similar articles, including: 55 prehistoric finds, 35 reworked moments in history, and climate change sculptures.