The newest Crown Matches Claymation caveman ad campaign features animated clay cavemen in a series of images that depict our past. The Claymation men are seen lighting matches in front of elephants, dancing at a party around a fire pit and roasting a pig.

Crown Matches is certainly capitalizing on the usefulness of evolution and the simplicity of matches over rubbing two sticks together. Either way, the Crown Matches claymation cavemen print ads are time sensitive.