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Unorthodox Movie-Rating Platforms

The 'Croovies' Website Rates Movie Based on Experience

— February 26, 2016 — Pop Culture
'Croovies' is a new online platform that is poised to change the way consumers think about movie ratings. Although services such as Rotten Tomatoes and IMDB provide rating for a wide variety of movies, these reviews are often limited to a numerical score or a simple star rating. This new website aims to make it easier for consumer to figure out what movie to watch by providing more comprehensive ratings.

Croovies is an online platform that is able to "differentiate between conventional quality and watching experience." Instead of simply displaying a numerical score for each movie, Croovies includes a search section that allows users to factor in information such as how rewatchable the film is, the quality of the story and how enjoyable it is overall. Users can also filter films by genre, actor, director and even time period.

With over 15,000 reviews available thus far, Croovies may quickly become the go-to rating system for movie lovers.
Trend Themes
1. Customizable Ratings - Platforms that allow users to customize and personalize their movie ratings through filters and search options to obtain more comprehensive reviews.
2. Experience-based Rating - Platforms that focus on experiences, including the watching experience, to provide more meaningful and authentic movie ratings to users.
3. Alternative Movie-rating Systems - Platforms that disrupt and challenge traditional movie-rating systems by offering unconventional ways to rate movies.
Industry Implications
1. Movie Industry - Comprehensive movie-rating platforms that take experience into consideration can help movie studios make better decisions about which movies to produce and distribute.
2. Streaming Industry - Experience-based movie-rating systems like Croovies can be valuable for streaming services, helping them to match movies to their customers based on more detailed selection criteria.
3. Technology Industry - Alternative movie-rating systems like Croovies present new opportunities for technology companies to monetize their movie recommendation algorithms.
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