Crook & Marker Created a Campaign for Bartenders During COVID-19
Daniel Johnson — April 3, 2020 — Marketing
References: businesswire & mobilemarketer
Crook & Marker, the hard seltzer company will be attempting the largest-ever digital cheers, in order to commemorate the bartenders who have been financially affected by the coronavirus. The digital cheers is part of a campaign by Crook & Marker, named #CheersUp, and it will start on April 6th.
As part of the campaign, the company will encourage people to post pictures or videos of themselves toasting bartenders using the relevant campaign hashtag. For every post on social media that uses the hashtag #CheersUp, the company will donate $1 to the USBG Bartender Emergency Assistance Program, up to a maximum of $10,000.
Overall the campaign looks to benefit people in need, which means consumers may be more inclined to participate.
Image Credit: Crook & Marker
As part of the campaign, the company will encourage people to post pictures or videos of themselves toasting bartenders using the relevant campaign hashtag. For every post on social media that uses the hashtag #CheersUp, the company will donate $1 to the USBG Bartender Emergency Assistance Program, up to a maximum of $10,000.
Overall the campaign looks to benefit people in need, which means consumers may be more inclined to participate.
Image Credit: Crook & Marker
Trend Themes
1. Digital Cheers Campaigns - The rise of digital cheers campaigns will continue to aid industries impacted by COVID-19 by providing a creative way to fundraise and support those in need.
2. Social Media Donation Campaigns - The increase in social media donation campaigns provides an opportunity for companies to not only fundraise for a cause, but also create brand awareness and engagement with their consumers.
3. Virtual Events - The surge in virtual events, such as the digital cheers campaign, will continue to provide an alternative way for companies to engage with their customers and support industries and organizations in need.
Industry Implications
1. Beverage Industry - The beverage industry can leverage digital cheers campaigns to show support for bartenders and other hospitality workers who have been financially affected by COVID-19, while also promoting their brand and increasing consumer engagement.
2. Non-profit Organizations - Non-profit organizations that support industries impacted by COVID-19, such as USBG Bartender Emergency Assistance Program, can partner with companies to create social media donation campaigns that raise awareness and funds for their cause.
3. Social Media Marketing Industry - Social media marketing companies can create innovative and engaging campaigns, such as digital cheers campaigns, that not only increase brand awareness and consumer engagement, but also support industries and organizations in need during COVID-19.
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