Prodigy

The 'COMPULSORY' 'Crocs' Ad Alters the Brand Image from Faux Pas to Sensual

By: Paul Maccarone - Published: • References: compulsoryviewing and designtaxi
A cleverly created spoof can produce some of the best humor on the Internet, and that's just what production company 'COMPULSORY' has done with its Crocs ad. The video takes the shoe brand from a fashion faux pas to a sexy option with its wonderful title, 'Slip off. Slip in.'

The famous shoe brand is definitely not associated with the images shown in the unofficial commercial, but it would be wise to take a toned down version of the ad and spin it into their brand image. While being known for comfort first and not worrying as much about their design image, the brand could reap the reward of a clever spoof that could become a huge viral influence.