Rockstar

Erika Linder Stars in the Crocker Jeans SS14 Campaign 'Whatever'

By: Farida Helmy - Published: • References: crocker.br & adweek
Sending out a message of acceptance and being confident in your own skin, the new Crocker Jeans SS14 campaign is shockingly brilliant and true to its message "come as you are, whatever you are."

Starring the gorgeous Erika Linder, the Crocker Jeans SS14 campaign 'Whatever' is creative androgyny at its best -- Linder stars as both a male and female model to showoff the spring looks for him and her.

Using androgyny in fashion is definitely not a new phenomenon, but having the model star as both a men's and womenswear model for the Swedish label for the same campaign is.

"By starring Erika as the model for both male and female styles, we want this collection to inspire creativity and confidence as we set out to break new boundaries within the fashion industry," the brand says of the new ad. Stats for Androgynous Gender-Bending Ads Trending: This Year & Warm
Traction: 583 clicks in 36 w
Interest: > 3 minutes
Concept: Crocker Jeans SS14
Related: 107 examples / 82 photos
Segment: Neutral, 18-55
Comparison Set: 39 similar articles, including: eccentric androgynous editorials, androgynous rocker editorials, and angsty androgynous series.