Superstar

The Criterion Fine Cut Knives Campaign is Out of This World

By: Meghan Young - Published: • References: ogilvy & ibelieveinadv
The Criterion Fine Cut Knives ad campaign shows just how fine cut these knives are through close-up shots of sliced fruit and fish. As though inspired by the cosmos, these images look like explosions in space. The bright white light that cuts through the mid-section of each food is the eye of the explosion while the surrounding color is likened to a vibrant constellation.

Created by Ogilvy & Mather, an ad agency based in Bogota, Colombia, the Criterion Fine Cut Knives ad campaign is at once beautiful and informative. By zooming in this close to the cut, a person can only surmise that it wouldn't be as perceivable from a distance.

The Criterion Fine Cut Knives ad campaign was photographed by Dario Mora. Stats for Cosmic Fruit Ads Trending: Older & Mild
Traction: 2,868 clicks in 129 w
Interest: 4 minutes
Concept: Cosmic Fruit Ads
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: toy-mimicking cookies (update), balloon people ads, and celebratory survivor ads.