Superstar

The Criterion Fine Cut Knives Campaign is Out of This World

By: Meghan Young - Published: Mar 27, 2012 • References: ogilvy and ibelieveinadv
The Criterion Fine Cut Knives ad campaign shows just how fine cut these knives are through close-up shots of sliced fruit and fish. As though inspired by the cosmos, these images look like explosions in space. The bright white light that cuts through the mid-section of each food is the eye of the explosion while the surrounding color is likened to a vibrant constellation.

Created by Ogilvy & Mather, an ad agency based in Bogota, Colombia, the Criterion Fine Cut Knives ad campaign is at once beautiful and informative. By zooming in this close to the cut, a person can only surmise that it wouldn't be as perceivable from a distance.

The Criterion Fine Cut Knives ad campaign was photographed by Dario Mora.