Toilet paper brand Scottex’s latest ad would like to show us that their brand of toilet paper is so strong and long that it can actually help criminals escape from prison. I hope the escaped prisoner recycled the paper afterwards; I am sure that green activists would consider such waste a crime.

The ad was created by advertising agency Duval Guillaume, Antwerp, Belgium with creative direction by Geoffrey Hantson and Manuel Ostyn. The copy was written by Pieter Staes.