Coast Protein is Introducing Bars and Beverage Powders with Cricket Protein

By: Laura McQuarrie - Mar 7, 2017
References: kickstarter & trndmonitor
As well as being filled with delicious, nutritious ingredients, the Peanut Butter and Dark Chocolate Raisin snack bars from Coast Protein are powered by cricket protein.

These edible insect snack bars use crickets in powdered form, alongside dried fruits and natural sweeteners to make satisfying meal replacements and post-workout treats. When it introduced the launch of its products on Kickstarter, the Canadian start-up hit its $20,000 crowdfunding goal in less than 72 hours.

Many new food and beverage brands are emerging with a focus on rebranding edible insects as rich sources of protein. While eating insects is widely accepted in many parts of the world, consumers in North America seem to remain skeptical to this practice. However, many conscious consumers are coming to realize that insect protein is a far more sustainable source of protein than meat.