The Crest Sensitivity Campaign Depicts Uncomfortable Teeth Situations

By: Meghan Young - Published: Jan 15, 2013 • References: publicisgroupe & ibelieveinadv
The Crest Sensitivity campaign depicts some very dangerous drinks and foods. Of course, they aren't dangerous in the expected way. While a cup of coffee has been made to look like a volcano about to erupt and a truffle like a ticking bomb, it is apparent that these delicious items can provide as much harm as it can satisfaction.

Created by Publicis, an ad agency based in New York, the Crest Sensitivity campaign was art directed by Mike MacNeill with creative direction by Mark Ronquillo. It revolves around the idea of tooth sensitivity and how certain drinks and foods can illicit the sort of pain that people only thought possible with more dangerous situations including swimming with sharks. Stats for Dangerous Drink Ads Trending: Older & Mild
Research: 2,304 clicks in 174 w
Interest: 1.7 minutes
Concept: Crest Sensitivity Campaign
Related: 55 examples / 42 photos
Segment: Neutral, 18-55+
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