Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,450 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,450 cutting edge ideas.

Credit Crunch Cover Stories

Vogue, Harpers Bazaar, Elle Promote Budgeting

— November 17, 2008 — Pop Culture
The December 2008 editions of high end fashion magazines like Vogue and Harper’s Bazaar are harnessing reader attention by featuring cover stories that promote money-saving tactics.

Appealing to women on a budget has never really been a target goal of these magazines, which have traditionally catered to affluent women who have no problem spending over $1,000 on a designer ‘it’ bag, or a few hundred dollars on Christina Louboutins.

With the recession, however, people are having to become a lot more frugal, and one of the first places people are going to be cutting back is on fashion.

Check out a few of the featured stories on December 2008 magazine covers below:

Harper’s Bazaar (featuring Lindsay Lohan)

Affordable Luxuries

Great Finds for all Budgets

Fabulous at Every Age: Buy Now, Love Forever

Stylish steals


US Vogue (featuring Jennifer Aniston)

Reality Chic 181 Exceptional Gifts From $5 to $500

Smart Investments 24K Fashion & Beauty


US Elle (featuring Carrie Underwood)

Gift Guide: Cheap and Chic!

238 Perfect Picks for Everyone $5 and Up

Friends with Money: How to Deal When You’re the Broke One


Glamour (featuring Nicole Kidman)

108 Holiday Luxuries We Can ALL Afford

The gallery also shows the Vogue November 2008 cover featuring Reese Witherspoon and the story, “Chic Destinations for the Wallet-Conscious.”

Interestingly, other less high-end fashion magazines don’t seem to be featuring anything pertaining to budgets on their covers. It’s an observation to keep an eye on.
Trend Themes
1. Budget-friendly Fashion - High-end fashion magazines promoting money-saving tactics to appeal to budget-conscious readers creates opportunities for affordable fashion designers to enter the luxury market.
2. Affordable Luxuries - Feature stories on affordable luxuries for all budgets create opportunities for companies to create high-quality, affordable products that cater to consumers seeking the best value for their money.
3. Gift Guides - Gift guides featuring cheap and chic options create opportunities for companies to develop unique and creative gifts that are affordable yet stylish.
Industry Implications
1. Fashion - The promotion of budget-friendly fashion in high-end magazines creates opportunities for fashion companies to focus on affordable yet stylish designs and market them to consumers seeking cheaper alternatives.
2. Retail - The rise of affordable luxuries and budget-conscious gift guides creates opportunities for retailers to offer curated selections of affordable, high-quality products for consumers looking for the best value for their money.
3. Digital Publishing - Digital publishing companies have the opportunity to create online marketplaces for affordable luxury fashion and gift options, catering to consumers who are budget-conscious but want to maintain a high-end lifestyle.
3
Score
Popularity
Activity
Freshness