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If You Can't Beat it, Eat it!

By: Pearl - Published: • References: selfridges & bookofjoe
Selfridges, a London store, has the right attitude toward credit crunch fears, belt-tightening with their new Credit Crunch Chocolate. Their new luxury candy line allows buyers to treat themselves to something deliciously decadent but that won’t cost the Earth. The hokey pokey honeycomb pieces are heavily coated with heavenly dark or milk Valrhona chocolate.

The hand made candy was a collaborative effect by restaurateur and food writer Laura Santini and The Chocolate Society to celebrate National Chocolate Week earlier in the year. Stats for Credit Crunch Chocolate Trending: Older & Mild
Traction: 3,533 clicks in 304 w
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Concept: Credit Crunch Chocolate
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Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: recession inspired fashion, 41 ways to give the credit crunch the finger, and credit crunch product shrinking.