Rockstar

Creative RAM FM Ads

By: Ayman - Published: • References: arabaquarius.blogspot
With the tagline "Even though they have not visited every country, their music has." this creative ad campaign for RAM FM radio station uses passport stamps to create portraits of four iconic music stars: Bob Marley, The Beatles, Kylie Minogue and Elton John. I love how the artistic rendering of the portraits directly reflects the campaign's tagline. Very subtle and effective.

The campaign was created by Gitam BBDO Advertising Agency, Tel-Aviv, Israel with art direction by Noam Laist. Stats for Celebrity Passport Stamps Trending: Older & Mild
Traction: 10,335 clicks in 345 w
Interest: 4 minutes
Concept: Celebrity Passport Stamps
Related: 64 examples / 49 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: controversial pop star cosmetics, wintry running collections, and warped glassware dishes.