'CrEATers' is an Organic Snack Branded with Minimalist Packaging

By: Ady Floyd - Sep 16, 2015
References: behance.net & packageinspiration
Designer Tristan Dollinger created the simple packaging for CrEATers snacks using minimalist designs to boast the simple ingredients. All of the snacks produced by this brand are organic, healthy and appeal to children through the playful use of cartoon animals on the packaging labels.

The organic snacks for kids come in pure white pouches with a resealable zipper at the top. The front of the packages feature pastel-colored animals like penguins, a duck and an owl. The packages then read the brand's name, the snack and the flavor. In order to reflect the contents each label the design uses simple writing and little graphics to make a clean and appealing brand image.

The idea is for CrEATers to appeal to children between the ages of five and 12 in order to encourage healthy lifestyles at early ages.