The Crave Collective Set Up a Grow Room in Australia to Make a Statement
Riley von Niessen — April 20, 2017 — Marketing
In Australia, it's still illegal to grow, posses, or smoke marijuana, however the creatives that make up the Craze Collective and Ballin On A Budget TV wanted to show that they don't think it should be such a big deal.
To make their opinion clear, they set up a hydroponic grow room and left it on display for all to see, right in Sydney's King Cross. Outside of the glass room are signs that read "WHO ARE WE HURTING?" A total of nine cannabis plants seem to be hosted inside, which are all positioned on a table in the center of the grow room.
As Mashable reports, a representative of the Crave Collective and Ballin On A Budget TV has stated, "Our purpose is to demonstrate that the new wave of stoners are successful and to spark debate regarding the inadequate laws turning them into criminals."
To make their opinion clear, they set up a hydroponic grow room and left it on display for all to see, right in Sydney's King Cross. Outside of the glass room are signs that read "WHO ARE WE HURTING?" A total of nine cannabis plants seem to be hosted inside, which are all positioned on a table in the center of the grow room.
As Mashable reports, a representative of the Crave Collective and Ballin On A Budget TV has stated, "Our purpose is to demonstrate that the new wave of stoners are successful and to spark debate regarding the inadequate laws turning them into criminals."
Trend Themes
1. Marijuana Legalization Activism - Activists using creative activism to protest marijuana laws and advocate for legalization, indicating a potential opportunity for brands and businesses to align with this cause and connect with consumers who support it.
2. Alternative Methods of Plant Growth - Using hydroponic systems to grow plants like marijuana, opening opportunities for innovations in agriculture and sustainable food production.
3. Intersection of Pop-up Retail and Political Statements - The use of pop-up environments, a popular trend in retail, to convey political messages, offering an opportunity for brands to use this tactic to highlight their social mission and engage with customers on a deeper level.
Industry Implications
1. Cannabis - Companies in the marijuana industry may benefit from aligning themselves with activist groups to advocate for legalization.
2. Agriculture and Farming - Hydroponic systems could be used to revolutionize traditional farming methods and provide solutions for sustainable food production.
3. Retail - Brands may use pop-up environments to communicate their social mission and engage with consumers on a deeper level.
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