This Ad for Hyundai Features a Town Full of Driving Crash Test Dummies

By: Christopher Magsambol - Oct 27, 2015
References: youtube & adweek
This new ad for the Hyundai Tucson features a town filled with crash test dummies who are seen driving. This may seem scary, but ironically, non of them crashed their car. The bizarre but lighthearted ad takes place in a white warehouse, decorated with street signs and roads. This artificial town was brought to life by a series of SUVs driven by crash test dummies.

The crash test dummies are shown driving distracted, on phones and tablets, but magically are able to avoid accidents. Once a car is nearing an accident, the Tucsons are shown to censor a possible accident and automatically engage their emergency brakes. This ingenious commercial is able to depict a humorous narrative but also showcases the safety capabilities of Hyundai cars.