Clothing designer Nino is restoring China’s lost culture through his fashion brand Crane. Just how Mao destroyed over two millenniums of civilization in half a decade, he and other creatives are reversing the damage at a similar rate by reintroducing tradition into modern culture.
In particular, Nino from Crane revives the hammer pants's Chinese cousin: the lantern pant. This is in addition to frog knot closures and Republic era separates. They are colored in China’s signature blue and signed with brush-stroke calligraphy. To keep it modern, these details are balanced with sweatshirts and silkscreened t-shirts. The tee is cleverly cut into a Han silhouette, and a wristwatch is casted to resemble a Feng Shui antique.
With China holding a silver medal in terms of nominal GDP, they have proven themselves economically. However, they are yet to be thought of as innovators even within Asia. Exploring their roots and reinterpreting it for the needs of today will be key to finding China’s identity and establishing itself culturally in the modern world.
Stats for Revived Chinese Fashion
Trending: Older & Average
Research: 5,275 clicks in 200 w
Interest: 2.6 minutes
Concept: Revived Chinese Fashion
Related: 113 examples / 87 photos
Segment: Neutral, 18-35
Comparison Set: 41 similar articles, including: boyfriend clothing photography, bare nature photography, and complex origami couture.
Revived Chinese Fashion
More Stats +/-
Bare Nature Photography
Boyfriend Clothing Photography
Complex Origami Couture
Crystalized Futuristic Photo Shoots