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Chromeo’s Craigslist Missed Connections Reaches Out to Fans

By: Laura McQuarrie - Published: • References: minneapolis.craigslist.org & psfk
The Craigslist missed connections section is an unusual place for posting personal advertisements, with the hopes that a specific person will see it after a chance encounter where no contact details were exchanged. It’s generally full of posts that are oddly poetic and hopelessly romantic, but since the messages are meant to help the poster reconnect with a particular person, the messages that go out don’t usually cater to the masses and it’s seldom thought of as a place for marketing.

Chromeo is a band that’s taken a different approach to promoting its new album, ‘White Women.’ On the Craigslist missed connections section, the band has posted its album and a few lines from its new single, “Come Alive.”

The post also pinpoints a Minneapolis address on a Google map, which mysteriously highlights the First Avenue club. Perhaps this is a hint that the fans and the band will be able to connect on May 12th when the album is released. Stats for Album-Promoting Personal Ads Trending: This Year & Warm
Traction: 790 clicks in 29 w
Interest: 0.5 minutes
Concept: Album-Promoting Personal Ads
Related: 72 examples / 55 photos
Segment: Males, 12-35
Comparison Set: 26 similar articles, including: informative missed connections graphs, illustrated missed connections, and manually marked missed connections.